Prose Haircare
Personal (2022)

[ Brand Identity | Packaging Design ]

Prose Haircare is a personalized brand offering custom-made hair care products. They create unique shampoo, conditioner, and hair masks based on each customer's individual hair needs, using natural ingredients.

I revamped the existing NYC brand, by imbuing it with a vibrant and playful aesthetic characterized by youthful, colorful design elements.

With a deliberate aim to captivate the Gen Z demographic, I introduced lively floral motifs, drawing inspiration from their floral fragrances.