AAva Cheah
is a designer creating 
thoughtful digital and 
physical experiences.


Read More Here
Selected Projects
Castlery
SeedAI House @ SXSWKeys SoulcareEasty Breezy BazaarEarly Spring NYCAunu Skincare
Echo Meditation AppAstral
Prose Haircare


Other Projects
Playtime
Photography





Contact 
LinkedIn

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Castlery
(2026)

[ Digital Design ]
My Role: Design & Art Direction

Castlery is a modern furniture brand known for thoughtfully designed pieces and timeless living spaces. 

I create digital assets across campaigns, paid media, social content, and onsite experiences for international markets, supporting product launches and seasonal sales initiatives.

Check out Castlery here.

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“Good Outside” Outdoor Campaign
Co-art directed Castlery’s Australian Outdoor campaign photoshoot for “Good Outside,” shaping the visual direction and styling to capture a warm, vibrant Australian summer and outdoor living.

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IG Posts

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Editorial Design - Sustainability Report Designed a sustainability report that transformed complex information into a clear 
and engaging editorial narrative.