Astral
Personal, (2024)

[ Brand Identity | Digital Design ]

Astral is a celestial-inspired jewelry brand empowering women aged 20-35 in New York with unique, modern, and sustainable designs.

Celebrating individuality and self-expression, Astral combines bold, cosmic aesthetics with a futuristic and elegant look.

The brand values empowerment, sustainability, authenticity, innovation, and elegance, offering vibrant and distinctive pieces that stand out in the market.

I developed the brand concept, visual identity, and product design, ensuring Astral’s values were reflected through its innovative and bold aesthetic while focusing on sustainability and empowerment.