Easty Breezy Bazaar The Secret Little Agency (2024)

[ Brand Identity ]
In collaboration with my Senior Designers, we conceptualized and developed a seaside-themed event celebrating Marine Parade's 50th anniversary.

We crafted a visual identity for a marketplace that highlighted local vendors, coastal lifestyle products, and sustainability initiatives.

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Keys Soulcare
Case Agency (2023)

[ Art Direction | Digital Design ]
Keys Soulcare, co-founded by Alicia Keys, celebrates skin-soul connection with empowering skincare products.

My role at CASE involved collaborating on a team to refresh the Keys brand, focusing on creating digital design assets for e-commerce and social media.

Check out Keys Soulcare here.

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Aunu Skincare Case Agency (2023)

[ Brand Identity | Logo Design ]
Aunu, a skincare brand, approached Case Agency to create a cohesive brand identity that reflects their commitment to natural, honey-based skincare products.

The goal was to develop a visual identity that would resonate with their target audience and communicate the essence of their brand.

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Nostalgia Personal (2024)

[ Brand Identity | Packaging Design ]
Nostalgia is a fragrance brand dedicated to capturing cherished memories through evocative scents.

The brand's mission is to create fragrances that tell stories and evoke emotions, allowing customers to relive their special moments.

Their debut fragrance, "First Kiss," perfectly encapsulates this vision.

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Astral
Personal (2024)

[ Brand Identity | Digital Design ]
Astral is a celestial-inspired jewelry brand empowering women aged 20-35 in New York with unique, modern, and sustainable designs.

Celebrating individuality and self-expression, Astral combines bold, cosmic aesthetics with a futuristic and elegant look.

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Prose Haircare
Personal (2022)

[ Brand Identity | Packaging Design ]
Prose Haircare is a personalized brand offering custom-made hair care products. They create unique shampoo, conditioner, and hair masks based on each customer's individual hair needs, using only natural ingredients.

I revamped the existing NYC brand, by imbuing it with a vibrant and playful aesthetic characterized by youthful, colorful design elements.

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Closet Singapore
(2021)

[ Digital Design | Editorial Design ]
Closet Singapore is an online platform that offers a curated selection of designer fashion and accessories. They provide a sustainable and cost-effective way for customers to access high-end fashion pieces for special occasions or everyday wear.

I curated Instagram stories and social media collateral for esteemed fashion brands such as Beautiful People, Cult Gaia, and Tibi.

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Loud & Clear Personal (2022)

[ Publication Design ]
I had the opportunity to explore my passion for music through design by creating a magazine layout for music enthusiasts.

The goal was to create a visually captivating experience that reflects the energy and excitement of music, using textures and cropped forms to emulate the style of album artwork and posters.

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