Keys Soulcare
Case Agency (2023)

[ Art Direction | Digital Design ]
My Role: Digital Design Intern
Credits: Leila Bartholet (Art Director)

Keys Soulcare, co-founded by Alicia Keys, celebrates skin-soul connection with empowering skincare products. It promotes transformative self-care and embraces diverse voices, inspiring a radiant beauty journey.

My role at CASE involved collaborating on a team to refresh the Keys brand, focusing on creating digital design assets for e-commerce and social media.

I also worked closely with the art director on the rollout of the KEYS’ “It’s Like Skin” and “Rituals” campaigns.

Check out Keys Soulcare here.

“It’s Like Skin” Campaign

IG Stories

IG Posts

Content Strategy